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Teams
hone skills as they compete in 'Pharm Game'
George Frey
Princeton
Business Journal
June 4-6, 2002
 The
game itself is sort of like a Monopoly board game with
dice and question cards and provided what looked like
a fun interactive and comprehensive overview of the business.
During the game, the teams answered questions and proceeded
through discovery, development, clinical trials and registration
trying to be the first to product launch. Teams face the
challenges they may encounter in different aspects of
the business which they are often not familiar with.
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