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From
Boardgame to Boardroom
Gail S. Eisen
Pharmaceutical
Executive
October 2001
 The
interactive game takes two or three teams of players through
the stages of discovery, development, clinical trials
and registration with the goal of being the first to reach
"Product Launch." Players tackle provocative
questions and respond to "action cards" that
parallel real-life industry obstacles. Companies can customize
game cards to meet the needs of a specific division or
to capture the nuances of a particular sector.
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