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Fast track to success
How business coaches get their clients to perform their best

Princeton Business Journal
Melinda Sherwood
August 10-12, 2004

Initiating change
Setting down goals, developing a business strategy and identifying strengths and weaknesses are all methods coaches employ to help their clients.

But when it comes to making real changes, many people don't even know where to begin.

The most important thing an executive coach can do is help people see alternatives to what they're doing, said Elizabeth Treher, founder and president of The Learning Key in Washington Crossing, Pa., a company that trains both teams and individuals, primarily in the pharmaceutical and high-tech industries.

"Oftentimes people in their career get feedback," she said. "It's another thing to come up with alternative behaviors and know what to do differently and that's where you can really help someone to make changes."

Among the many coaching tools she employs are the Myers-Briggs Indicator, a personality test, as well as the "360-degree assessment" - a series of interviews with a client's co-workers. She also has clients keep a daily log of their tasks to help them identify areas where they're spending unnecessary time and energy.

What she often discovers is that many successful people lack communication and interpersonal skills.

"A lot of people coming into the world of work have very specific knowledge about their field but they're not well trained in other kinds of skills," she said. "Certainly, they're better trained now in computer skills, but in terms of
communication, leadership, some of the fundamental personal skills are not necessarily any better."

Successful people also tend to find it difficult to delegate, she continued. "Many people come to a role of leadership because they're very good at their jobs, and once they get there, they want to second guess everyone
who's now doing their old job and unlearning some of those behaviors can be tough," she said.

Tough but not impossible.

Ms. Treher has several tricks to help people modify their behavior and achieve results over time.

For example, people who talk too much at meetings can learn to count to 10 on their fingers before they speak.

People need those types of tricks, said Ms. Treher, "something silly they can hang onto, some little technique to help them start modifying their behavior."

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