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The Personal Touch
Bruce Flickinger
Pharmaceutical Formulation & Quality
June 22, 1999

It is a colorful and intriguing product, with a huge, laminated game board, player pieces that are vials of "tablets" and question-and-answer cards representing numerous disciplines and situations one might actually encounter in a drug company.

We began to play a few rounds. It quickly became apparent that our knowledge of the inner workings of the drug industry was admirable in some areas and virtually non-existent in others.

This note was sounded time and again during research for this month's cover story on contract laboratories and research organizations, which are often tapped for the collective experience of their staffs. This can be an area of vulnerability in some drug companies, where senior-level researchers are highly specialized and limited to specific endeavors, and junior-level bench people tend to "read recipes" without much thought to the final dish or the interaction of its ingredients.

I've heard first-hand over the years about these sorts of scenarios, even from Ph.D.-level chemists who labor long hours without any real sense of their place in the grand scheme of things, and always with the specter of deadlines, and their ominous impact on corporate profitably, looming over them. This can create a stultifying atmosphere in which one does what one is told without questioning why or offering how to do it better, whereas the emphasis, as Morris says, should be "on fostering problem solving, risk taking and decision making skills."

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